Frequently Asked Questions about Telemarketing

Index of Questions

Below are some of the questions we're asked most frequently. Click on the question to be taken to the answer, and then 'Return to top' to return here.

  What does a typical telemarketing campaign cost?

  What advice would you give to those who haven't used telemarketing?

  Who makes the calls on our behalf?

  Can you sound competent on the phone and sell to my customers?

  Where can people find out more information?

  Can Approach Telemarketing supply business lists?

  Tell us three interested facts about telemarketing...

What does a typical telemarketing campaign cost?

Well, for new customers I always stipulate a two-day pilot scheme for a set fee of £470 plus one-off charge of £70. This usually gives me the opportunity to contact approx 100 companies which I then provide relevant and useful statistical data on the results achieve and recommendations for the future. Ongoing prices vary from duration and frequency of campaigns, and can be set-up on a daily rate or cost per appointment etc.
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What advice would you give to those who haven't used telemarketing?

Successful telemarketing campaigns depend on many factors, such as obtaining the correct amount of information on company background, product and services, key personnel, price, business sector, competitors etc. Unfortunately not all telemarketing companies offer the same level of service – at Approach Telemarketing we like to understand the ‘bigger’ picture and find out how telemarketing fits into other sales and marketing activities, reason for the campaign, targets and timings. We always complete a detailed brief prior to any campaign to capture all the necessary information.

For all the companies who haven't tried telemarketing yet, we are always prepared to offer free independent and impartial advice to any company trying to understand how to use telemarketing to help target and grow their business.

Don't forget – not all telemarketing agencies are the same, offer the same service and get the same results! We pride ourselves in the fact that many of our current clients have used other telemarketing companies in the past and cannot believe the increase in results we have obtained for them.
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Who makes the calls on our behalf?

We have trained and gifted telemarketers with lots of experience gained from a number of years in the industry. In our opinion, this experience gained from years of calling is vital to any successful campaign and can make the difference between ‘making do’ and ‘exceeding customer expectations’.
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Can you sound competent on the phone and sell to my customers?

Many companies believe telemarketing agencies need to understand everything about their clients business, products and services before calling on their behalf, but in reality this is NOT the case. Our job during any telephone call is to obtain a commitment from that company, whether it is a sales appointment, quotation opportunity or follow-up call. Our focus is always about achieving that goal and we make sure we have a proficient understanding to get our customer ‘a foot in the door’ so to speak. We leave it up to our customers to sell their own products and services in-depth, once we have obtained that initial commitment.
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Where can people find out more information?

They just need to click on the ‘contact us’ tab and send us details of their enquiry. Alternatively if they would like to look into putting together a trial campaign, click on the ‘pilot scheme’ button at the bottom of the home page and complete the online briefing form. We would then follow-up all enquiries without delay.
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Can Approach Telemarketing supply business lists?

Yes we can but I would always discuss individual requirements in more depth and recommend other cost-effective methods before incurring any unnecessary costs. All my lists are Telephone Preference Service (TPS) checked, which meets the laws and regulations in regard who you can call and not call.
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Tell us three interested facts about telemarketing...

Firstly, proven results have shown that telemarketing is more than 4 times more effective than direct mail alone. In fact, the best results are achieved when you follow-up a direct mail campaign.

Secondly, experienced telemarketers should easily make over 100 calls a day, we contact between 60 – 80 companies and speak to between 40-60 decision makers on your behalf.

Thirdly, telemarketing can achieve instant results and is one of the best methods to evaluate the cost-effectiveness of your marketing very accurately.
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